An optical near-field generating efficiency of an optical near-field generating element is improved and a temperature rise of the element is suppressed. An optical near-field is generated using a conductive structure having a cross-sectional shape whose width in a direction perpendicular to a polarization direction of incident light transmitted through a waveguide gradually becomes shorter toward a vertex where an optical near-field is generated and having a shape whose width gradually, or in stages, becomes smaller in a traveling direction of the incident light toward the vertex where an optical near-field is generated. The waveguide is arranged beside the conductive structure and an optical near-field is generated via a surface plasmon generated on a lateral face of the conductive structure.