Method and system for enabling users to perform self-service operations in interactive TV environments. In one embodiment, the method enables users to select and activate programming channels via a content receiving device, thereby eliminating the need for the users to have to call a call center or content provider to activate previously unavailable or inaccessible content. Using a set of interactive screens, the user is enabled to view programming channel information, including comparative information. In one embodiment, the method assists users who are moving to activate/reactive programming and content services. For example, options are provided to enable the user to schedule service work, disconnect and activate services, and other activities connected with the move. In another embodiment, the method enables a user to select a programming channel based on channels that are recommended by the system. Historic usage patterns, including viewing habits and attempts to access unavailable content are analyzed to determine which programming channels should be recommended for the user.