An indication of a configuration policy of a plurality of configuration policies is received at a feed adapter. The configuration policy of the plurality of configuration policies is selected based, at least in part, on the received indication of the configuration policy. The configuration policy of the plurality of configuration policies specifies a conversion rule from an input message format to an output message format using at least one conversion function of a plurality of conversion functions. The conversion rule specifies types of arguments that the at least one conversion function receives and returns. An application message having the input message format is received in the feed adapter. The feed adapter converts the application message having the input message format to an application message having the output message format according to the conversion rule specified by the configuration policy of the plurality of configuration policies.