A web server is disclosed that is configured to track requests for web pages on a third party web server. The tracking web server traps a web page request, such as a PURL (Personalized URL) for a personalized web page, before it attempts to serve the web page requested. The URL of the web page request is analyzed to determine the location of the requested page on a third party server, and details of the contact with which the personalized web page is associated. Receipt of the web page request is then recorded in a memory associated with the server, and the web page request is forwarded to the third party server for processing. The redirection to the third party web server may be seamless, such that the contact requesting the page does not know of the redirection. In this way, a tracking web server is provided which can supply a personalized tracking and forwarding function.