[Issues] Without using a load balancer or a media director, and without inquiring a load status from a user terminal to a delivery server, to strive for balancing and smoothing of a load of a delivery server, and to prevent degradation of viewing quality.[Solution method] A contents delivery server comprising: a load information exchanging and memorizing unit which receives and memorizes load information (other server information) from other contents delivery servers in a network, and memorizes load information (own server information) of own contents delivery server; a determination unit which determines presence of free resources of own contents delivery server based on the own server information; a selection unit which, in case the determination unit determined that there exit no free resources, selects one or more other contents delivery servers with a lower load than own contents delivery server from among other contents delivery servers based on the own server information and the other server information; and a redirection unit which requests to the selected other contents delivery servers delivery of contents which are targets of a contents delivery request to a user terminal which transmitted the contents delivery request.