A method and system for distributing data between a first user and a second user by detecting direct or indirect communication between the first user and the second user, creating an entry for the second user in a roster for the first user, populating the entry for the second user in the roster of the first user with data elements and attributes of the data elements, the data elements and attributes of the data elements indicating what data can be shared with the second user and how the data is to be shared and utilizing the roster of the first user to distribute data reflecting the first user to the second user.