An electronic marketplace for used digital objects is disclosed. Digital objects including e-books, audio, video, computer applications, etc., may be placed in a personalized data store upon purchase from a merchant. Placement may be manual or occur automatically. A server prompt or downloader application may be used to set preferences for manual or automatic placement. Placement may be direct or indirect. Direct placement occurs upon placement of the digital object in the personalized data store directly by the merchant. Indirect placement occurs upon transfer of the digital object to an intermediate storage location, such as the user's electronic device, then placing the digital object in the personalized data store. The user, via streaming, download, or other transfer, may then access content placed in the personalized data store.