A method is disclosed for optimizing a business transaction between a selling vendor and a shipping vendor. The method includes receiving a query from a selling vendor. The query includes customer order data. The method also includes identifying at least one possible shipping vendor based on the customer order data and determining shipping information for each of the at least one possible shipping vendors. The method further includes selecting a preferred shipping vendor from among the at least one possible shipping vendors and completing the transaction between the selling vendor and the shipping vendor.