Invention Grant
- Patent Title: Method and apparatus for presenting advertisements
- Patent Title (中): 用于呈现广告的方法和装置
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Application No.: US12418430Application Date: 2009-04-03
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Publication No.: US08694377B2Publication Date: 2014-04-08
- Inventor: Canhui Ou , J. Bradley Bridges , Charles R. Kalmanek, Jr. , Raghvendra G. Savoor , Albert Greenberg , Stephen A. Sposato , Zhi Li , Jerold D. Osato , Alexandre Gerber , Oliver Spatscheck , Sun-Uk Park
- Applicant: Canhui Ou , J. Bradley Bridges , Charles R. Kalmanek, Jr. , Raghvendra G. Savoor , Albert Greenberg , Stephen A. Sposato , Zhi Li , Jerold D. Osato , Alexandre Gerber , Oliver Spatscheck , Sun-Uk Park
- Applicant Address: US GA Atlanta
- Assignee: AT&T Intellectual Property I, L.P.
- Current Assignee: AT&T Intellectual Property I, L.P.
- Current Assignee Address: US GA Atlanta
- Agency: Guntin & Gust, PLC
- Agent Andrew Gust
- Main IPC: G06Q30/00
- IPC: G06Q30/00

Abstract:
A system that incorporates teachings of the present disclosure may include, for example, a controller to determine a behavioral profile of an end user from packet traffic generated by activities of the end user, and share the behavioral profile with a network element for distributing targeted advertisements to the end user according to the behavioral profile. Additional embodiments are disclosed.
Public/Granted literature
- US20090198569A1 METHOD AND APPARATUS FOR PRESENTING ADVERTISEMENTS Public/Granted day:2009-08-06
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