Techniques are provided for allowing a user to access a coupon. In one approach, a social network coupon platform receives a request to display coupon data regarding a particular coupon that is provided by a coupon provider, wherein a user that is registered with a social network provider initiated the request. In response to receiving the request, sending the coupon data is sent form the social network coupon platform to be displayed to the user. Profile data that includes profile information of the user is received at the social network coupon platform from the social network provider. In response to receiving the profile data, the user is allowed access to the particular coupon.