The present invention provides a technique, by speech input, to specify a location, even when a name or the like of the location is not accurately known, while driving. An in-vehicle apparatus mounted in a vehicle has a speech recognition function, and stores information shown on a signboard and a noun substitute in storage. If speech inputted from a speech input device includes a noun substitute and further includes at least a part of the information shown on the signboard, a response is decided according to the information shown on the signboard, and the decided response is outputted from an output device.