An image forming apparatus according to an embodiment includes: an image carrier; a transfer device which transfers a toner image formed on the image carrier onto a recording medium; a resistance measuring device which causes a current to flow through the recording medium before transferring the toner image and measures the resistance of the recording medium; and a setting unit which sets a condition of the transfer on the basis of the measurement result of the resistance of the recording medium. The resistance measuring device includes an electric shock prevention member which prevents the current from flowing to a user through the recording medium during the measurement of the resistance of the recording medium.