Customizable, multimedia messaging over a subscriber television system utilizing a service independent framework is provided. A multimedia messaging (MMM) server is generally located at a headend of a cable or satellite system, and an MMM client at a communications terminal located remotely with respect to the MMM server. A service provider or operator defines a message configuration to present the message content to subscribers. The message configuration includes parameters that control the presentation of the message content. The MMM server receives an MMM request from a service application, and generates an MMM request which is sent to the communications terminal, particularly, to the MMM client. The MMM client processes the MMM request, including retrieving message content and/or message configuration. The MMM client presents the message to the subscriber. Since the MMM server and MMM client are platform independent, different services may send uniquely generated and designed messages for presentation.