Noise generation in transferring data is suppressed or prevented by transferring data at a data transfer rate according to the amount of data to be transferred to a memory. In a reproducing apparatus, when a read unit or both reads data from a storage medium or both, a determination unit determines the type of the storage medium from which the data is read, then, according to the determined type of the storage medium, a transfer rate change unit orders a data transfer unit to use a preset transfer rate corresponding to the type of the storage medium. The data transfer unit transfers the read data to the temporary storage unit at the ordered transfer rate. This allows data to be transferred without a significant change in the amount of data transfer, which suppresses or prevents noise.