Disclosed is an intelligent display method for a multimedia mobile terminal. The method includes the steps of determining a type of a camera shot existing in a sport game video; deciding a region of interest within an image frame of the sport game video when it has been determined that the camera shot is a long-distance shot, magnifying the region of interest, and displaying the region of interest on the mobile terminal, and displaying the entire image frame on the mobile terminal when it has been determined that the video shot is a non-long-distance shot. The method enables the user to watch images in a more understandable and comfortable manner.