A strap loading assembly for a strapping machine provides a feed path for the strap material. The loading assembly includes a first rail and a second rail movable between a deployed position and a stowed position. The second rail, when in the deployed position, confronts the first rail and defines a strap guide with the first rail. The second rail, when in the stowed position opens the strap guide. A link operably connects the first and second rails. Strap material in the strap guide, when in tension, exerts a force on the first rail to move the link which moves the second rail from the deployed position to the stowed position. A strapping machine with a strap loading assembly is also disclosed.