A method of updating an original version of content to a new version of content, in a non-volatile memory storage device is provided. The method comprising: providing a non-volatile content memory storage area; performing, while at least part of the content memory storage is being used, at least one in-place update operation that comprises writing at least one block of content associated with a particular version onto a corresponding block of content associated with a version other than the particular version; and performing, while the at least one in-place update operation occurs, a rendering process that comprises provision of requested content from the content memory storage area.