Invention Grant
- Patent Title: System and method for backend advertisement conversion
- Patent Title (中): 用于后端广告转换的系统和方法
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Application No.: US12699201Application Date: 2010-02-03
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Publication No.: US08689136B2Publication Date: 2014-04-01
- Inventor: Chyr-Chong Ting , Partha Saha , Yang Yang
- Applicant: Chyr-Chong Ting , Partha Saha , Yang Yang
- Applicant Address: US CA Sunnyvale
- Assignee: Yahoo! Inc.
- Current Assignee: Yahoo! Inc.
- Current Assignee Address: US CA Sunnyvale
- Agency: Brinks Gilson & Lione
- Main IPC: G06F3/048
- IPC: G06F3/048
Abstract:
A system for backend conversion attribution of an advertisement served to a user device. The advertisement server provides an advertisement to the user device. The advertisement server receives user information from the user device. The advertisement server stores attributable event information and the user information into an attributable event record in a data store. Based on a user event, a conversion server receives conversion information and the user information from the user device. The conversion server stores the conversion information and the user information into a conversion record in the data store. An attribution server matches the attributable event record with the conversion record.
Public/Granted literature
- US20110191714A1 SYSTEM AND METHOD FOR BACKEND ADVERTISMENT CONVERSION Public/Granted day:2011-08-04
Information query
