In accordance with a method for simplifying user management of products during online shopping, an informal storage space for a merchant's web site may be displayed when web pages from the merchant's web site are displayed. The informal storage space may be separate from a shopping cart for the merchant's web site. The informal storage space may include visual identifiers for products that are currently added to the informal storage space. Users may be permitted to compare the products that are currently added to the informal storage space. Users may also be permitted to make modifications to the informal storage space. State information for the informal storage space may be updated to reflect the modifications made to the informal storage space.