A search apparatus includes: a speech recognition unit that recognizes an input voice; a matching unit that matches a plurality of strings of search result target words; a generation unit that generates a string of search result words; a selecting unit that selects emphasis target words that are the targets to be emphasized in the words of the string of search result words, on the basis of the matching result with the string of search result target words, and a pronunciation symbol-to-word table in which the pronunciation symbols and the words are made to correspond to each other; and a conversion unit that converts the string of search result words into the string of emphasis words in which the emphasis target words are emphasized in the words of the string of search result words.