A system and method is provided for an on-demand advertising information vault so that advertisers may establish accounts for distributing advertisements on-line to potential subscribers. The on-demand information vault also provides for consumers to subscribe to advertisements from advertisers based on the consumer's preferences of categories of products or services. An advertiser may also establish rewards for viewing their advertisements for inducing consumers to subscribe to their advertising service. In this way, a consumer may agree to receive only certain types of advertisements and receive remuneration for viewing the advertisements. The vault mechanisms may also provide for protecting the identities of the consumer and advertiser and avoids misusing personal data by others by employing security measures.