Various embodiments of the system and method for managing sales and fulfillment services described herein may include a fulfillment coordination service. The fulfillment coordination service may be configured to receive a selection of one or more items of a merchant. The one or more items may be registered for fulfillment service with a fulfillment service provider. The fulfillment coordination service may also be configured to generate a sales listing for each selected item for listing with a sales listing provider. The fulfillment coordination service may in various embodiments receive an order indication for one or more of the selected items listed on the sales listing. The fulfillment coordination service may be configured to send a fulfillment request to the fulfillment service provider for the one or more items indicated by the order indication.