Invention Grant
- Patent Title: System and method for dynamic online advertisement creation and management
- Patent Title (中): 动态在线广告创作与管理系统与方法
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Application No.: US11896806Application Date: 2007-09-06
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Publication No.: US08688522B2Publication Date: 2014-04-01
- Inventor: Judith Ann Gern , Ming-Lun Tung , Wennt Wang
- Applicant: Judith Ann Gern , Ming-Lun Tung , Wennt Wang
- Applicant Address: US NY New York
- Assignee: MediaMath, Inc.
- Current Assignee: MediaMath, Inc.
- Current Assignee Address: US NY New York
- Agency: Foley & Lardner LLP
- Agent Christopher J. McKenna
- Main IPC: G06Q30/00
- IPC: G06Q30/00
Abstract:
A method and system may in response to a request for advertisement components stored at a server, select a subset of advertisement components, and transmit the advertisement components to a client. The client may, for example insert the components into an advertisement in order to, for example, display an advertisement that is custom made for the particular client, or includes a random selection of components, or is an advertisement with components assembled for a different reason.
Public/Granted literature
- US20080059312A1 System and method for dynamic online advertisement creation and management Public/Granted day:2008-03-06
Information query
