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US08688516B2 Methods and apparatus for integrating volumetric sales data, media consumption information, and geographic-demographic data to target advertisements 有权
将体积销售数据，媒体消费信息和地理人口统计数据集成到目标广告的方法和装置

Methods and apparatus for integrating volumetric sales data, media consumption information, and geographic-demographic data to target advertisements
Abstract:
A disclosed example method involves generating a geographic-based consumption index for a product based on a first per-person sales volume of the product in a first cell of a plurality of geographic cells of a larger geographic area. The example method also involves generating a demographic-based consumption index for the product based on a second per-person sales volume of the product for a demographic group in the first cell. An advertisement to present to a person is selected based on an online web interest, a geographic location, and a demographic of the person and further based on the geographic-based consumption index and the demographic-based consumption index.
Abstract(Chinese):

公开的示例方法包括基于在较大地理区域的多个地理单元的第一单元中的产品的第一个每人销售量来生成针对产品的基于地理的消费指数。 该示例方法还涉及基于第一单元格中的人口统计组的产品的第二个人销售量来生成针对产品的基于人口统计的消费指数。 基于地理消费指数和基于人口统计的消费指数，基于在线网络兴趣，地理位置和人口统计特征来选择呈现给某人的广告。

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