A web application may be used to take an on-line application for an annuity. The application may collect the applicant's personal information (e.g., name, address, etc.), type of annuity applied for (e.g., immediate or deferred, retirement or non-retirement, etc.), sources of funding, beneficiaries, etc. The web application may also allow the application to be signed electronically. The web application may take application for annuities that are supported by various different types of back-end systems, and may provide the information collected from the applicant to the appropriate back-end system.