Implementing a ride share service includes determining a route for an operator of the vehicle and accessing user preferences of the operator, the user preferences including characteristics of a ride share event and prospective ride share individuals. The ride share service also includes comparing the user preferences with information provided by individuals seeking transportation, each of the individuals providing a request for the transportation. The ride share service further includes identifying qualified candidates for the ride share event from the comparing by determining a threshold level of characteristics matching information provided by the individuals. In response to receiving a selection of a qualified candidate from the qualified candidates, the ride share service includes transmitting a communication to the selected qualified candidate accepting the request.