So that kinetic energy of a motor vehicle is recuperated in an optimum way in terms of energy, after a target point for braking or initiation of braking by the motor vehicle driver during travel of the motor vehicle has been detected, an optimum braking distance is determined insofar as the energy which can be recuperated is concerned, and a signal for the vehicle driver is generated which informs the driver the form of the measure which he has to perform in order to brake the vehicle or during braking of the vehicle for braking to actually occur over the optimum braking distance and for kinetic energy to be recuperated in an optimum way. The method combines the calculation of optimum operating states with autonomy of the vehicle driver during braking.