A system and method for providing a location based service to create a social network, comprising activating a feature from a wireless terminal, registering from the wireless terminal with a location based service associated with the feature, creating a profile of a user of the feature, and displaying candidates based on the profile and based on the geographic location of the candidates. A Global Positioning System (GPS) may be used to geographically locate active users of a feature. An activity map may be associated with a feature, the activity map displaying active users of the feature.