Another information processing apparatus in a communicable range of a short-distance wireless communication is repeatedly searched for, wireless communication is automatically established therewith, data is automatically transmitted to the other information processing apparatus with which the wireless communication has been established, and data transmitted from the other information processing apparatus is automatically received. Then, based on an operation by a user, evaluation data is generated which indicates an evaluation by the user with respect to the data content indicated by the received data. Further, the transmission source of the data which has become a target of the evaluation indicated by the evaluation data is specified and the generated evaluation data is transmitted to the transmission source.