In one embodiment, a memory module connector includes sidewalls extending along a length of the connector body. A longitudinally oriented socket is provided between the sidewalls for receiving a card edge of a memory module. A top of the connector defines a socket opening. A bottom of the connector is for mounting to a system board. A plurality of air deflectors is provided adjacent to the connector body to manipulate airflow to improve cooling. The size, positioning, and spacing of the air deflectors may be selected to optimize cooling.