Invention Grant
- Patent Title: Advertisements for use in a program guide
- Patent Title (中): 在节目指南中使用的广告
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Application No.: US11832073Application Date: 2007-08-01
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Publication No.: US08677408B2Publication Date: 2014-03-18
- Inventor: David P. Green , Joy A. Arai , Scott M. Benoit , Eric J. Bennett , Robert A. Bergman , Tommi Iten , Chris Roy , Tyson L. Wintibaugh
- Applicant: David P. Green , Joy A. Arai , Scott M. Benoit , Eric J. Bennett , Robert A. Bergman , Tommi Iten , Chris Roy , Tyson L. Wintibaugh
- Applicant Address: US CA El Segundo
- Assignee: The DIRECTV Group, Inc.
- Current Assignee: The DIRECTV Group, Inc.
- Current Assignee Address: US CA El Segundo
- Main IPC: G06F3/00
- IPC: G06F3/00

Abstract:
Row advertisements for use in a program guide are described. An example includes a program guide to aid a user navigate a media presentation system; a list of entries to represent a plurality of programs; an advertisement positioned within the list of entries, wherein the advertisement is interactive to allow a user to manipulate the advertisement, and wherein the advertisement is associated with one of the plurality of programs.
Public/Granted literature
- US20090037955A1 ADVERTISEMENTS FOR USE IN A PROGRAM GUIDE Public/Granted day:2009-02-05
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