An information processing apparatus is configured to search for and recommend content by considering both the feature quantities of content and the references of the user. A correction unit corrects item feature quantities of a recommendation target item by using user preferences of a recommendation target user. A matching unit compares the item feature quantities corrected by the correction unit with the item feature quantities of another item and searches for content having item feature quantities that resemble those of the recommendation target item. A recommendation unit recommends related items to the recommendation target user having features resembling those of the recommendation target item.