Invention Grant
US08676790B1 Methods and systems for improving search rankings using advertising data
有权
使用广告数据改善搜索排名的方法和系统
- Patent Title: Methods and systems for improving search rankings using advertising data
- Patent Title (中): 使用广告数据改善搜索排名的方法和系统
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Application No.: US10728673Application Date: 2003-12-05
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Publication No.: US08676790B1Publication Date: 2014-03-18
- Inventor: Monika Henzinger , Alexander Mark Franz
- Applicant: Monika Henzinger , Alexander Mark Franz
- Applicant Address: US CA Mountain View
- Assignee: Google Inc.
- Current Assignee: Google Inc.
- Current Assignee Address: US CA Mountain View
- Agency: Fish & Richardson P.C.
- Main IPC: G06F17/30
- IPC: G06F17/30
Abstract:
Systems and methods for improving search rankings using advertising data are disclosed. In one embodiment, a search engine implements a method comprising receiving a search query, identifying a plurality of articles relevant the search query, determining advertising data associated with the search query, and ranking the articles based at least in part on the advertising data.
Information query
