A rendering control unit determines movie and graphic display modes with reference to a rendering processing command, and acquires maximum speed information indicating the maximum value of a read/write speed allowed for a memory. The rendering control unit decides a speed to be distributed to a read/write speed of the movie data and a speed to be distributed to a read/write speed of the graphic data with respect to the memory, of a maximum speed indicated by the maximum speed information, based on the determination result. The rendering control unit controls a read/write access of an image with respect to the memory based on the rendering processing command, in accordance with the decided speeds.