A system for generating passive and anonymous feedback of multimedia content viewed by users is disclosed. The multimedia content may include recorded video content, video-on-demand content, television content, television programs, advertisements, commercials, music, movies, video clips, and other on-demand media content. One or more of the users in a field of view of a capture device connected to the computing device are identified. An engagement level of the users to multimedia content being viewed by the users is determined by tracking movements, gestures, postures and facial expressions performed by the users. A report of the response to viewed multimedia content is generated based on the movements, gestures, postures and facial expressions performed by the users. The report is provided to rating agencies, content providers and advertisers. In one embodiment, preview content and personalized content related to the viewed multimedia content is received from the content providers and advertisers based on the report. The preview content and personalized content are displayed to the users.