In an electronic auction, bids may be received from each of a plurality of bidders for a plurality of commodities for online distribution, wherein each bid includes a price and information used to identify an appropriate commodity to which to apply the bid. Then a process is performed for each bid. This process includes: validating bid information from the bid, the validating occurring after a customer record has been created for a bidder corresponding to the bid, then based on a successful validation of the bid, entering the bid for the item in a bid database, then awarding one or more commodities from the plurality of commodities to each of a plurality of successful bidders of the plurality of bidders at different item prices based on the prices in the bid information for each of the plurality of successful bidders.