Invention Grant
- Patent Title: System and method using sampling for scheduling advertisements in an online auction with budget and time constraints
- Patent Title (中): 使用抽样的系统和方法在预算和时间限制的在线拍卖中调度广告
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Application No.: US11900524Application Date: 2007-09-10
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Publication No.: US08666813B2Publication Date: 2014-03-04
- Inventor: Rica Gonen , Elan Y. Pavlov
- Applicant: Rica Gonen , Elan Y. Pavlov
- Applicant Address: US CA Sunnyvale
- Assignee: Yahoo! Inc.
- Current Assignee: Yahoo! Inc.
- Current Assignee Address: US CA Sunnyvale
- Agent Michael J. Buchenhorner
- Main IPC: G06Q30/00
- IPC: G06Q30/00 ; G06F7/00 ; G07G1/12

Abstract:
An improved system and method is provided for using sampling for scheduling advertisements in an online auction with budget and time constraints. A multi-armed bandit engine may be provided for sampling new advertisements by allocating advertisements for web page placements of equal quality and optimizing payments to maximize the welfare of the advertisers while remaining within advertiser's budget and time constraints. Advertisers may report their private information including arrival time, departure time, value per click, and budget. And the multi-armed bandit mechanism may approximate the maximal welfare that may be achieved under budget and time constraints by bounding the possible gain from any possible lie an advertiser might submit in reporting private information. Advertisers departing from the online auction may be charged using a payment method that may provide truthful guarantees on budget, arrivals, departures, and valuations for a budget-constrained online auction.
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