Invention Grant
US08666807B1 System and method for creating and managing media advertising proposals
有权
用于创建和管理媒体广告提案的系统和方法
- Patent Title: System and method for creating and managing media advertising proposals
- Patent Title (中): 用于创建和管理媒体广告提案的系统和方法
-
Application No.: US12318778Application Date: 2009-01-08
-
Publication No.: US08666807B1Publication Date: 2014-03-04
- Inventor: David R. Murray , Matthew Ferry , Marwan Shaban , Mark R. Allen , Bobbi Denise Schuster , Steven M. Gable
- Applicant: David R. Murray , Matthew Ferry , Marwan Shaban , Mark R. Allen , Bobbi Denise Schuster , Steven M. Gable
- Applicant Address: US TX San Antonio
- Assignee: Clear Channel Management Services, Inc.
- Current Assignee: Clear Channel Management Services, Inc.
- Current Assignee Address: US TX San Antonio
- Agency: Garlick & Markison
- Agent Edward J. Marshall
- Main IPC: G06Q30/02
- IPC: G06Q30/02 ; G06Q10/06 ; G06Q40/04 ; G06Q20/40

Abstract:
A computerized method and system for managing a media advertising proposal from inception to completion of an order with one or more media outlets are described. An embodiment of the method includes receiving a customer request for placement of advertising in one or more media outlets, creating a media advertising proposal, that includes schedule of advertising for the requested placement, based on user inputs into a media proposal tool, storing the media advertising proposal in a database connected to the media proposal tool, accessing one or more external applications to integrate information and data into the media advertising proposal, assigning a grade to the media advertising proposal, entering the media advertising proposal into a computerized workflow in the media proposal tool for review and approval, and if the media advertising proposal is approved, injecting the media advertising proposal as an order into a traffic and billing system.
Information query