Invention Grant
- Patent Title: Systems and methods for customizing direct marketing mail pieces
- Patent Title (中): 定制直销营销邮件的系统和方法
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Application No.: US12195419Application Date: 2008-08-21
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Publication No.: US08666806B2Publication Date: 2014-03-04
- Inventor: John W. Rojas , George M. MacDonald
- Applicant: John W. Rojas , George M. MacDonald
- Applicant Address: US CT Stamford
- Assignee: Pitney Bowes Inc.
- Current Assignee: Pitney Bowes Inc.
- Current Assignee Address: US CT Stamford
- Agent Brian A. Lemm; Charles R. Malandra, Jr.; Steven J. Shapiro
- Main IPC: G06Q30/00
- IPC: G06Q30/00

Abstract:
Systems and methods for customizing direct marketing mail pieces are described. In one configuration, information relating to an advertiser is customized using demographic, psychographic, addressee, and/or individual profile data. In another configuration, environmental data is utilized to customize direct mail pieces using a two part printing process.
Public/Granted literature
- US20100049611A1 SYSTEMS AND METHODS FOR CUSTOMIZING DIRECT MARKETING MAIL PIECES Public/Granted day:2010-02-25
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