An imaging apparatus includes a temperature sensor configured to sense a temperature associated with a case of the imaging apparatus, a moving image recording unit configured to generate moving image data based on one of a plurality of recording methods which determines image quality of a recording image, and records the moving image data in a recording medium, and a controller configured to control the recording method set on the moving image recording unit. The controller changes the recording method to be set on the moving image recording unit, according to a result of the sensing by the temperature sensor.