A sound reproducing device includes parametric speakers disposed to a display, a loudspeaker, drivers, a human-body sensor, and a controller. The loudspeaker has a wider directivity than the parametric speakers. The drivers change directions of the parametric speakers, respectively. The parametric speakers and the drivers constitute at least two parametric speaker units each composed of respective one of the parametric speakers and respective one of the drivers. The controller reproduces sound information based the number of persons in front of the display detected from an output from the human-body senor. The sound reproducing device reduces the possibility for a number of persons to hear the sound noisily, and allows drawing more attention to the content, e.g. an advertisement.