An image processing apparatus including: a scene recognition section recognizing a scene captured by an image; an assigning section selecting a change-target parameter being an adjustment parameter whose parameter value is to be changed from a plurality of adjustment parameters adjusting the image in response to the scene of the image, and assigning the parameter to a specific operation section being a specific operation section out of user-operable operation sections; and a parameter setting section setting a parameter value of the change-target parameter assigned to the specific operation section in response to operation of the specific operation section by a user.