A fluid ejecting apparatus includes first and second rows of nozzles ejecting first and second fluids respectively. A control section repeats an image formation operation ejecting fluid from the first and second nozzles while moving them perpendicularly to the row direction and controls transportation of the medium in the row direction. After formation of a first image layer by the first and second fluids, a second image layer is formed thereon by the second fluid. For normal image formation, the first and second nozzles forming the first image layer are further upstream in the row direction than the second nozzles forming the second image layer, and for image formation of an upper end of the medium, the first and second nozzles forming the first image layer are further downstream in the row direction than the first and second nozzles forming the first image layer in normal image formation.