Invention Grant
- Patent Title: Method and apparatus for managing targeted advertisements for a linear television service
- Patent Title (中): 用于管理线性电视服务的目标广告的方法和装置
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Application No.: US13012849Application Date: 2011-01-25
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Publication No.: US08656422B2Publication Date: 2014-02-18
- Inventor: Ranjeet Kumar , Ramy S. Ayoub , Lei Cao , Jiong Li , Mohammed Safiq Mohammed Iqbal , Hui Shen , Kok Meng Wong
- Applicant: Ranjeet Kumar , Ramy S. Ayoub , Lei Cao , Jiong Li , Mohammed Safiq Mohammed Iqbal , Hui Shen , Kok Meng Wong
- Applicant Address: US IL Libertyville
- Assignee: Motorola Mobility LLC
- Current Assignee: Motorola Mobility LLC
- Current Assignee Address: US IL Libertyville
- Main IPC: H04N7/10
- IPC: H04N7/10
Abstract:
A method and apparatus for managing targeted advertisements for linear television is provided herein. During operation a client device will determine whether or not an advertisement opportunity duration is known, unknown, or variable. Based on this determination, advertisements that best match the advertisement opportunity duration will be chosen via separate algorithms. More particularly, a first algorithm will be used to choose advertisements when the advertisement opportunity duration is known, a second algorithm will be used to choose advertisements when the advertisement opportunity duration is unknown, and a third algorithm will be used to choose advertisements when the advertisement opportunity duration is variable.
Public/Granted literature
- US20120192222A1 METHOD AND APPARATUS FOR MANAGING TARGETED ADVERTISEMENTS FOR A LINEAR TELEVISION SERVICE Public/Granted day:2012-07-26
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