A system and method for determining a characteristic of an individual is provided. The method includes determining at least one nonconscious element of an interaction by the individual and correlating the at least one nonconscious element with at least one identifiable demographic characteristic of the individual. The system includes a computerized medium having a human interface system situated to facilitate interaction with the individual and produce a quantity of data corresponding to the interaction. A programmable device is in communication with the computerized medium and is situated to use at least a portion of the quantity of data corresponding to the interaction with the individual to determine at least one nonconscious element of the interaction with the individual. A correlation system is situated to correlate the at least one nonconscious element with at least one identifiable demographic characteristic and output a quantity of resulting information.