Invention Grant
US08655727B2 Method and system for generating and placing keyword-targeted advertisements
有权
用于生成和放置关键字定位广告的方法和系统
- Patent Title: Method and system for generating and placing keyword-targeted advertisements
- Patent Title (中): 用于生成和放置关键字定位广告的方法和系统
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Application No.: US10748759Application Date: 2003-12-30
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Publication No.: US08655727B2Publication Date: 2014-02-18
- Inventor: Nathaniel Blake Scholl , Joanna Power , Alexander DeNeui
- Applicant: Nathaniel Blake Scholl , Joanna Power , Alexander DeNeui
- Applicant Address: US NV Reno
- Assignee: Amazon Technologies, Inc.
- Current Assignee: Amazon Technologies, Inc.
- Current Assignee Address: US NV Reno
- Agency: Novak Druce Connolly Bove + Quigg LLP
- Main IPC: G06Q30/00
- IPC: G06Q30/00
Abstract:
A method and system for identifying advertisement and search term combinations for placing advertisements along with search results. The advertisement system includes multiple advertisement generators that automatically create advertisement sets that each contain one or more advertisements, one or more search terms, and a link to an advertised item. The advertisement system also includes an advertisement manager that receives the advertisement sets from the advertisement generators, identifies a fee to be associated with each advertisement set, and selects which advertisement sets are to be submitted to various search engine services. The advertisement system may also include a fee calculator that generates a fee amount or bid for each advertisement set.
Public/Granted literature
- US20050149390A1 Method and system for generating and placing keyword-targeted advertisements Public/Granted day:2005-07-07
Information query
