A method includes receiving popularity measure values for a media asset. The popularity measure values provide a measure of a popularity of the media asset provided in digital content and physical content. Popularity measure value weights for the popularity measure values are identified. A digital ranking score for the media asset in digital content is determined based on the popularity measure values and corresponding popularity measure value weights for the digital content. A physical ranking score is determined for the media asset in physical content based on the popularity measure values and corresponding popularity measure value weights for the physical content. A digital ranking weight and a physical ranking weight are identified for the media asset. The method also includes determining a cross-platform ranking score of the media asset based on the physical ranking score, the physical ranking weight, the digital ranking score, and the digital ranking weight.