In an embodiment, a computer-implemented method uses one or more search references to identify media items that correspond with the one or more search references and one or more individuals associated with each media item. The method of one embodiment provides a searching and identification service that uses one or more images as one or more search key inputs to identify relevant images of a media collection, including associating information of any depicted individuals with search key inputs. In one embodiment, a computing system operates to provide an association, reporting, and/or display service as part of managing an asset by using one or more search references to search through an image collection as part of determining how a product or service is being used by characterizing an association between each individual associated with the image and the one or more search references.