An apparatus includes an imaging unit to capture an image of an object, a selection unit to select one of a plurality of shooting modes of the imaging unit, a recording unit to record the captured image onto a recording medium, a switching unit to switch between a reproduction mode in which recorded image data is read out and displayed on a display device, and a shooting processing mode in which shooting processing is performed in the selected shooting mode and a reproduction control unit to cause the display device to display the read out image data. When the switching unit switches the mode to the reproduction mode, the reproduction control unit changes an operation that can be instructed in the reproduction mode according to the selected shooting mode.