Systems, apparatus and methods for enabling a mobile station to control a virtual world being executed on a console system are described. The method can include establishing a communication link between the mobile station and a console system, identifying user interface characteristics of the mobile station, and providing a game controller application to the mobile station, the game controller application being based on the identified user interface characteristics and configured to transform user interface inputs into game controller commands. The method can further include receiving signals containing data representing the game controller commands from the mobile station over the communication link and determining game results based on the received game controller commands. In one aspect, the system includes a controller application server storing multiple game controller applications for mobile stations characterized by different user interfaces.